5 Digital Marketing Trends for 2022


Businesses have dived feet-first into the world of digital marketing due to the global pandemic of 20/21. But now that we are (hopefully) slowly reentering into normality, how should small businesses market in 2022?


Here are five of our favorite marketing trends to look out for and utilize in 2022!


Metaverse Marketing

We have seen a significant shift in the last few years to primarily promoting through digital marketing. New technologies have also had a significant impact on how we market products and services to audiences. “Metaverse” marketing refers to marketing that utilizes technologies such as virtual reality, 3D avatars, augmented reality to advance the digital marketing experience for its users.


With the rise in the use of virtual reality and augmented reality it is essential that digital marketers and business owners are aware of the technological advances in this area and the opportunity it offers for marketing.


Want to know more? We recommend the following resource:

A Deep Dive into Metaverse Marketing (influencermarketinghub.com)


Phasing out of Third-Party Cookies

By 2023, Google will stop the use of third-party cookies in Chrome. But what does this mean for marketers? One worry is that the removal of these cookies will mean no more tracking and therefore no more data! This is not true, however. There are other technologies and data storages that will provide tracking data. As a marketer, it is important to stay up-to-date on all things data and privacy and to understand how to appropriately access the data you require for marketing purposes.


NX3 Corp recommends that marketers prepare for the phasing out of third-party cookies by re-familiarizing themselves with first-party cookies. This is by using data that customers have provided to you directly. This could be through purchases, forms, surveys or other direct interactions where the customer has provided their information to be used for data analysis and tracking purposes. You can then use this existing data from consenting customers to target ads and continue to improve user experience. It is essential to therefore learn how to encourage your customers to share such data with your business.


Want to know more? We recommend the following resource:

3rd Party Cookie Phase Out 2023: How are Marketers Coping | NX3 Corp


“Shoppable” Social Content

Creating and publishing “shoppable” content on social platforms is a key marketing move for 2022. That doesn’t mean you should only post catalog images with tags, rather you should be trying harder than ever to engage your audience with your content. Story-telling is the foundation for this.


Here’s an example: are you cleaning up your storage room behind the scenes? Create video content of your team looking through your products as you tidy up your stock. This appears as natural content that gives a behind-the-scenes and more personable perspective of your business. You can then make this shoppable by providing the necessary links or having the commerce features set up on your platforms for your customers to purchase any products they like from the video. This is a much more natural method of selling through social content that still engages with your customer without them feeling constantly sold to.


Intentional Marketing

Marketing with intention is an efficient approach that saves time and money. Intentional marketing focuses on the “why’s” behind every marketing actions:


Why are you marketing to this audience?

Why would they visit your profile?

Why are you targeting specific people?

Why should they purchase your product/service?

Why are you using a variety of content formats?

Why videos?

Why this platform?

Why this messaging?


By assessing the reasons behind each decision, you can ensure that all decisions are intentional. If your marketing is intentional then it will be based on data and knowledge and will therefore be more likely to succeed.


Want to know more? We recommend the following resource:

What is Intentional Marketing?. Marketing with intention can help… | by Madeline Phang | DataDrivenInvestor


Google E.A.T

Many blogs and content have been discussing Google’s E-A-T framework since August 2018. But what is it? And what does it mean for marketers?


E-A-T stands for:

Expertise, Authoritativeness, Trustworthiness

Human Quality Raters at Google assess the quality of search results on Google and E-A-T first appeared in the document, published in Google 2013, that is used to do this. Therefore, when creating your SEO strategy, it is essential to understand Google’s E-A-T framework.


To demonstrate Expertise, your content should demonstrate knowledge and skills relating to the industry or field you write about. Authoritativeness is about your content being the “go-to” source that visitors will be drawn to. It means your site will be credible and have a good reputation as being such. Trustworthiness incorporates expertise and authoritativeness in that it is about ‘the legitimacy, transparency, and accuracy of the website and its content’ (ahrefs).


Want to know more? We recommend the following resource:

What is E-A-T? Why It’s Important for SEO (ahrefs.com)

Summary

2022 is all about engaging with your customers in a more authentic way and using methods such as these to grow your business. Encouraging your customers to engage with your brand, share their data, and transition into repeat customers is dependent on the relationship you build with them. Using the above five marketing trends for 2022, will ensure this relationship successfully builds and blossoms!


 

Written By: Holly Connolly


Photographs:

Lucrezia Carnelos on Unsplash



Recent Posts

See All