Retargeting is a Marketing tactic which employs paid advertising to reach consumers who have already engaged with your brand or product...

Once a business owner has done the hard work of getting their startup launched, they need to keep their business on track for success...

Whether your main focus is on inbound or outbound lead generation, a strategy to nurture your pipeline (also known as lead nurturing) is ess

While Social Media platforms are themselves free for businesses to use, there is plenty to be said in the case for allocating budget to...

IOS14.5, an operations system update from Apple, was released on 26th April 2021. Amongst its features is the privacy framework App Tracking

On 9th June 2021 Google launched a new WooCommerce integration. This integration will allow the products of WooCommerce sellers to be integr

Instagram: @ConnollyMediaMarketing Youtube: @ConnollyMediaMarketing In an economic landscape that has forced many businesses and brands...

There are 3.5 billion searches conducted on Google every day, with millions of sites and businesses all vying for consumers’ attention...

A Digital Marketing campaign is the employment of digital channels in a marketing strategy. Tools such as Email Marketing, Social Media Mark

Paid Advertising is an essential tool for getting your audience to your website and should be a key element of any brand or business’...

This article may contain paid advertising. Instagram: @ConnollyMediaMarketing Youtube: @ConnollyMediaMarketing With over 1billion users...

Keywords are an essential aspect of SEO. However, they are not always as simple as they seem...

SEO is the optimisation of your site or content in order to improve its chances of being visible to your target audience. Utilising SEO...

Email marketing is a digital marketing channel that promotes your business through email. It's a method of contacting customers that have a

Websites allow for potential customers and clients to gather all the information they need about your business and services all in one...

Choosing the appropriate KPIs that will monitor and measure the effectiveness of your digital marketing tactics can be overwhelming at...

Creating and developing your marketing strategy is one of the most essential aspects of ensuring marketing success for your business.

customers and clients have become dependent on digital technology in order to research and compare products, services and also to gather...

Digital marketing, simply put, is marketing that utilises online marketing strategies and tactics...

This Monday marks the launch of our first podcast series: Digital Marketing, The Fundamentals. Each week we will explain different...