The Importance of Retargeting

Retargeting is a Marketing tactic which employs paid advertising to reach consumers who have already engaged with your brand or product...

3 Tips for Nurturing Your Pipeline

Whether your main focus is on inbound or outbound lead generation, a strategy to nurture your pipeline (also known as lead nurturing) is ess

Why SMM Budgets Are Essential

While Social Media platforms are themselves free for businesses to use, there is plenty to be said in the case for allocating budget to...

WooCommerce & Google Integration

On 9th June 2021 Google launched a new WooCommerce integration. This integration will allow the products of WooCommerce sellers to be integr

Making Money Through Internet Marketing

Instagram: @ConnollyMediaMarketing Youtube: @ConnollyMediaMarketing In an economic landscape that has forced many businesses and brands...

Introduction to Google Ads

There are 3.5 billion searches conducted on Google every day, with millions of sites and businesses all vying for consumers’ attention...

Digital Marketing Campaigns (Ep. 11)

A Digital Marketing campaign is the employment of digital channels in a marketing strategy. Tools such as Email Marketing, Social Media Mark

Paid Advertising (Ep.10)

Paid Advertising is an essential tool for getting your audience to your website and should be a key element of any brand or business’...

Instagram Marketing (Ep. 09)

This article may contain paid advertising. Instagram: @ConnollyMediaMarketing Youtube: @ConnollyMediaMarketing With over 1billion users...

Keywords: The Long & Short

Keywords are an essential aspect of SEO. However, they are not always as simple as they seem...

What is SEO? (Ep. 07)

SEO is the optimisation of your site or content in order to improve its chances of being visible to your target audience. Utilising SEO...

Email Marketing (Ep. 06)

Email marketing is a digital marketing channel that promotes your business through email. It's a method of contacting customers that have a

Website Marketing, (Ep. 05)

Websites allow for potential customers and clients to gather all the information they need about your business and services all in one...

Marketing Strategy, Part 2 (Ep. 04)

Choosing the appropriate KPIs that will monitor and measure the effectiveness of your digital marketing tactics can be overwhelming at...

Marketing Strategy, Part One (Ep. 03)

Creating and developing your marketing strategy is one of the most essential aspects of ensuring marketing success for your business.

Preliminary & Market Research (Ep. #02)

customers and clients have become dependent on digital technology in order to research and compare products, services and also to gather...

Podcast launch: Monday 8th February!

This Monday marks the launch of our first podcast series: Digital Marketing, The Fundamentals. Each week we will explain different...

 

Listen to our podcast!

Digital Marketing, The Fundamentals

This podcast series talks about everything you need to know to be successful at Digital Marketing. Whether it is for your existing small business, or you want to create a start-up, or perhaps you want to change career; we cover all aspects of digital marketing for businesses. Our topics will range from websites, podcasts and blogs, to social media marketing.