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It can be a difficult task, especially for enterprise companies to create the 1-1 experience required to convert customers. Although traditional retail has transitioned significantly into online retail and ecommerce, customers still crave and demand a personalised experience.
As a business you may have gained permission to access personal data of your client, but the data alone does not entail a personal connection.
According to Benjamin Laker, 'in order to meet the demands of the digital fitst era, GroupBy and Google have partnered together to launch the "Product Discovery Platform" powered by Google Cloud Retail AI' (Laker, 2021).
Through this clients of GroupBy can create more engaging and personalised content which will result in higher conversions.
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