The Autumn and Winter season is an exciting time for marketing and businesses alike. You have holidays such as Halloween, Thanksgiving, Black Friday and Christmas all fast approaching, which gives us plenty of opportunities to utilise higher customer traffic flow to increase sales and brand awareness. During this time, a sales and marketing strategy is more important than ever and you should focus on enticing new customers whilst rewarding existing customers. We’ve put together a few amazing tips to help make your marketing strategy a winning and fruitful one throughout this Autumn and Winter.
Identify Key Marketing Dates
Organisation is key! There are so many important dates on the horizon so it’s extra important to note them down and create content specifically for key dates that suit your businesses. Some key dates include; Halloween, Thanksgiving, Black Friday, Cyber Monday, Small Business Saturday, Christmas build up period, Boxing Day and New Years. For all of the key important dates throughout October check out our blog!
Plan out all your seasonal promotions for the next few months. Seasonal promotions are a great way to entice new customers and reward existing customers for doing business with you. Some ideas could include free shipping, a sale for specific dates such as Black Friday weekend and a free gift with a purchase of X amount. Not only do the promotions themselves help generate sales and brand awareness but promotions give great inspiration for social media content to get your customers buzzing about what you have to offer.
Plan and Set Your Marketing Budget
Now is a great time to look at your financial resources and set your marketing budget for the Autumn and Winter season. Once you’ve decided on your budget, get creating great adverts for Facebook, Instagram or LinkedIn. Make sure once you have your ads on the go, you are regularly checking throughout the season to see what adverts are working within the current market and which adverts are not and change accordingly. And don’t forget your A/B testing!
Finalise Your Marketing Funnels
Take extra time and care to analyse your audience and audience behaviour throughout your marketing funnels. Make sure that each of your customers are being nurtured throughout your marketing with the end goal of that customer being converted into a sale and then a loyal customer.
Organisation and a successful strategy is going to be essential this Autumn/Winter season so we hope these few tips will help you on your business journey! Want some more tips to stay organised within your business? Check out our organisation tips here!
Unsure of how to create a successful business strategy ready for the upcoming holiday? Check out our consultation service where we will tailor a marketing strategy just for you and your business, helping you make this year your most successful yet!
About the Author
Carris is our Operations Supervisor and Digital MArketing Assistant at CMM. Carris (alongside her best friend Abbie) is one of the founders of Inky Apparel Creations.